Chipotle’s new film harnesses Big Food anxieties
Chipotle’s new animated short film and mobile game, designed to “change the way the world thinks about its fast food,” follows on from 2011’s “Back to the Start.” That film, which was later edited into...
View ArticleOreo uses personalized emojis to connect Chinese families
In China, where long working hours can make it difficult for parents to stay connected with their kids, Oreo harnessed emojis to facilitate more family bonding. Using WeChat, China’s popular messaging...
View ArticlePayPal assures peace of mind on payments
As we’ve noted here, security issues like the Heartbleed bug and data breaches at companies like Target have people increasingly worried about the safety of their personal information. Now a campaign...
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